What are a few of the methods smart devices have changed the way we take in media? - continue reading to learn more.
In the present digital age, smart phones have become one of the most prevalent devices that individuals are using to view videos and gain access to media. Nowadays, many social media networks are providing unlimited feeds of brief, fast-paced videos, that are growing in appeal among smartphone users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, revealing that short form media website is among the fastest growing media trends right now. These platforms allow users to see a series of selected content and react instantly, making these videos a lot more engaging and addicting than conventional television. Short form videos are also being used regularly for news and instructional purposes, not just for entertainment. Consequently, this trend is shifting the way people are actively seeking for and expecting to get knowledge, in a much faster, much shorter and more accessible format.
In the last few years, with the rise of digital content, the way in which people consume media has changed considerably. For several years, conventional tv was the primary source of family home entertainment for many people. Nevertheless, after the development of streaming services, many audiences are turning away from scheduled television, especially among younger individuals. Rather, worldwide media content analysis reveals that more people are buying subscriptions to streaming services, which strongly affirms the transformation in audience consumption habits. These services are popular for permitting individuals to watch the shows and movies they want, whenever they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the appeal of streaming services as a popular media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing preferences in the sector.
With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the increase of streaming platforms and short form video content, the method by which individuals are getting their news is also changing. People are increasingly turning towards internet news sources, rather than viewing television, to discover the latest worldly affairs. However, simultaneously, due to a constant circulation of information, people are coming to be overwhelmed by substantial volumes of content. In reaction to this, news organisations are re-engaging audiences by making short form content that is more clear and much easier to follow. These days it is common to find news channels that have large followings on social media sites. This pattern can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this technique has been essential for supplying individuals with trusted and verified news sources, in a form they can easily interact with.